Relentless AITCH-S2

Social / Print Campaign / Agency: Pion

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The Covid-19 pandemic impacted people in various ways, whether it was physically, mentally and financially, with a lot of people having to give up things they enjoyed doing for fun, such as concerts, because they just simply couldn’t afford it. The Aitch-S2 initiative aimed to make a difference by relieving the financial stress that might restrict people from going to a concert. Aitch understands how hard it can be to travel outside of your home town/city because of cost, and hopes that the campaign will allow people to “break out of their city limits”. There’s a great music scene happening this summer, and Aitch doesn’t want young Brits to miss out on the fun.