Puma - Where We Can Be

Campaign

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PUMA’s Mayze Stack campaign champions young women by offering them a “stage to be heard.” Rather than shouting to be seen, the campaign spotlights four emerging music artists — Sha Simone, Bellah, Amaria BB, and Le Juiice, whose stories resonate deeply with PUMA’s audience. Their realness and relatability help underscore the message that girls don’t need to play someone else’s part: they can stand firmly on their own terms. 

At the heart of the campaign is the Mayze Stack sneaker itself, presented as more than footwear — it’s a foundation, a literal stage that supports authenticity. The campaign’s bold simplicity mirrors the shoe’s design, reinforcing that who you are and how you show up matters more than how loudly you speak. It ran across social media and retail, and included live PUMA × JD “Listening Parties” in London and Paris, intimate spaces where artists and audiences come together to explore real issues, be heard, and perform.