IKEA MALAYSIA - More Affordable Than You Think

Brand Positioning Campaign

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IKEA Malaysia’s “More Affordable Than You Think” brand positioning campaign set out to highlight that the brand offers stylish, functional, lasting and sustainable home solutions at prices lower than many Malaysians assume. By spotlighting real product prices and everyday home needs, the campaign reframed IKEA as a practical, budget-friendly option.

Its mission was to shift the perception that IKEA is premium or costly. By emphasizing value and accessibility, the campaign aimed to show that good design isn’t exclusive, strengthening IKEA’s position as a brand for the many, not just the few.