Singapore Airlines - Beyond the Cabin

Social Campaign / Agency: TBWA

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People are sick and tired of the glossed up, unrealistic depiction of travel with its done to death tourist sights and ‘best-of’ lists. So we created a two season travel series featuring our real and diverse cabin crew and travelled the world through their passion points (season 1) and the unexpected offerings of our flight network (season 2). We worked with international documentary filmmakers to show our crew in the most authentic way possible. We pulled on our crews genuine interests, knowledge and experience to highlight their worldliness, as well as Singapore Airlines' ecosystem of offerings and expansive flight network.