ASUS - Go With The Flow

Campaign 

 

The “Go With The Flow” campaign celebrates versatility and performance through a dynamic storytelling experience. Centred on the idea that the ROG Flow is a laptop that adapts to you, it highlights the device’s ability to shift seamlessly from high-end gaming to streaming on the go. Designed for those who live life in motion, the campaign positions ROG Flow as the ultimate companion that keeps pace with every moment and every mode.

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The hero film follows a protagonist who never breaks his gaming flow, showcasing how effortlessly the device adapts to different environments and experiences. An interactive website extends the story, featuring built-in mini-games that test players’ ability to find their flow across four levels. Each level, set within 3D-rendered versions of the film’s environments, merges storytelling and technology to immerse users in the ROG Flow world, where power and play move in perfect sync.