Hilton Hotel - Hustle without Hassle  

Social / Print Campaign / Agency: TBWA

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Hilton partnered with Bollywood icon Deepika Padukone as part of its “Hilton. For The Stay” platform, reinforcing the message that the hotel stay is more than a place to sleep, it’s a space that supports ambition, rest, and real connection. 

The campaign celebrates the “hustle without hassle” by showing how Hilton’s intuitive hospitality (welcoming lobbies, thoughtful design, spontaneous gestures) helps guests like Deepika recharge and focus, bridging her driven, high-energy lifestyle with moments of calm.

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The campaign resonated hugely: its Instagram Reel crossed 1.9 billion views and the content reached 5 billion views across all platforms in just eight weeks, showing how much Hilton’s message connects.