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This is what happens when you don't fit neatly into one box.

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Part agency creative; part production designer; part art director.

I’ve bounced between agencies and freelance life, jumping between big concept creation and hands-on execution. Some people might call that “too broad.” I call it seeing the whole board; making sure the idea works just as well in a keynote deck as it does on a shoot day, when going to print or at the big launch event.

I’m the art director who can connect the dots across disciplines, spot opportunities others overlook, and bring just enough chaos to keep things interesting. I care about craft, but I also care about ideas that actually land, ones that are smart, simple, slightly unexpected. So yeah, I might not be everyone’s cup of tea. But if you’re looking for someone who’s versatile and with energy like a house on fire… maybe you're not for everyone either.

CV:

 

Freelance 
Production Designer / Art Director 
Apr 2025 -  Present


TBWA\Group Singapore 
Snr Art Director / Full-time
May 2023 - Mar 2025 · 1 yr 11 mos


Freelance
Production Designer / Art Director 
May 2019 - Feb 2023 · 3 yrs 10 mos


ZUZU 
Art Director / Full-time
Jul 2018 - Jul 2021 · 3 yrs 1 mo

Skills:

+ Adobe suite
+ G slides, PowerPoint, Keynote
+ Blender 3D
+ Sketchup

+ Microsoft Office
+ Image Retouching

+ Campaign Ideation 

+ Budgeting 
+ Chatting shit

+ Selling to client 
 

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